I am an analyzer. I scan and review and ponder things, to see how they can work better.
I review content – emails, essays, op-eds, website copy – to foster an open dialogue between writer & reader. I do this by combing through communications to ensure emotions aren’t getting in the way of the message being received by its reader.
As a university-trained writer specializing in instructional content, I offer deep analysis & communication strategy services.
I weed out red flag words and phrases that pull from the effectiveness of the content, so it’s more likely to be read and considered, rather than being dismissed or minimized.
Often our words and sentences are loaded with emotional undercurrents – deeply enmeshed survival-based defensiveness and aggression – yet we are so caught up in how we feel, we don’t notice the inferences we’re making.
We are so enmeshed in our desire to experience relief from our uncomfortable heated feelings, that we bypass considering how or if our words might be received at all.
It’s not that this default mode makes us bad or wrong. It’s just an affirmation of what we’re all struggling with, all the time: we’re human beings. We FEEL deeply. And that influences our communications.
We can be emotional and irrational and defensive – at times, our own worst enemy. And we can overshare and over inform which also detracts from our message. So we need some help, to make sure we put our best words forward, so they’re read.
If we want to create change in the world, we must take responsibility for the energetic emanations of our words.
We can say, “Well, that’s their problem, that they took what I said a certain way.” But this stance does not contribute to an open channel of communication in society.
We are not wholly responsible for how someone perceives what we share. But it is our job to review what we are sharing and notice if it is supportive of openness and receptivity, and the change we want to see in the world.
What I’m offering as a strategic communication analyst is objectivity and a keen eye and ear for emotional connotations.
I zoom out and see the big picture, helping to craft your words into a powerful piece of communication that is capable of being received & resonates after its been read.
We need to work together, not against one another. How we choose to communicate either supports or impairs our need to come together as a species.
Writing to foster openness and receptivity through analysis & objectivity – That’s my thing.
I offer hourly rates and custom packages.
If you have limited income or are associated with a non-profit please reach out to discuss my sliding scale rates.
*** Please note that I reserve the right to choose which organizations I work with and thank you in advance for honoring my right to decide what work resonates with me & what does not ***
Testimonials from my clients
I use Andrea’s services to help me edit & revise business communications. I always feel better when she scans through my writing & offers her insights. It helps me to feel more confident and I find that my emails and letters are better received. – JS
It was an absolute pleasure to work with Andrea, both in our transactions and as she magically word-smithed the contents of my work for my website. Her ability to grasp the concepts I was trying to showcase and finesse my words into clear, concise and powerful statements was worth every penny. I would highly recommend Andrea and the work she does as a content consultant. – NG
Andrea is everything you’re looking for and more in a content consultant. She was able to get to know me and my brand, and deliver my content back to me in my own voice. In my experience, I handed her a lot of content for many different areas of my website. It all needed a ton of clarification and still had some blank-spots that needed to be worked through. Andrea was able to step in and produce a clear, thoughtful and well put together version of everything I sent her, plus work with me to fill in where I was stuck. Andrea works quickly, while being very thoughtful with the work. She would be an asset to any writing project. – KM
I’ve always struggled with writing from as far back as I can remember. I didn’t feel confident that what I had to say was any good, and I would second guess myself all the time. It made the task of writing anything from an email to an Instagram post tedious and time-consuming. But then I found Andrea. Working with her has been fantastic. She’s helped me improve as a writer and made the words and messaging I use for my brand more impactful. She has a process of organizing words and sentences so they flow better. The small changes she incorporated into my copy made a huge difference. Now I feel like I’m able to connect with my audience better. – JN
Andrea took the time to understand the heart of my business and pointed me in the right direction. She provided content that effectively enabled me to get the ball rolling and have the confidence to keep it moving forward. Andrea’s writing is insightful, communicative, precise and effective. Incredibly supportive and easy to work with, always keeping me up to speed through the process … a great experience! – VM