As a university-trained writer specializing in content analysis, my goal is to help people create an impact with their written communications.
I provide objectivity through deep analysis.
I review, restructure & rewrite emails, marketing copy, essays, op-eds.
Depending on what I discover, the rework I do may entail weeding out red flag words and phrases that pull from the messages effectiveness, amping up the energy via empowered word choices & phrasing, and/or getting clear on what the end goal is (what do you want your content to do for you?)
I also do a deep dive into understanding who the target audience is. Which is why when you work with me there is a fair bit of Q & A, back and forth going on.
I offer hourly rates and custom packages.
*** I’m receptive to adjusting my rates to accommodate income restrictions/fluctuations. I reserve the right to choose which organizations I work with, though. Thank you for honouring my right to decide what work resonates with me & what does not ***
Testimonials from my clients
It reads great, and having the notes from you will help me in the future when I have to create something new for a client. I really appreciate your help on this. I struggle with this part of my business some days as I always second guess what I’m writing out. You are really good at getting the words out and making it all come together. – Anonymous
It was an absolute pleasure to work with Andrea, both in our transactions and as she magically word-smithed the contents of my work for my website. Her ability to grasp the concepts I was trying to showcase and finesse my words into clear, concise and powerful statements was worth every penny. I would highly recommend Andrea and the work she does as a content consultant. – NG
Andrea is everything you’re looking for and more in a content consultant. She was able to get to know me and my brand, and deliver my content back to me in my own voice. In my experience, I handed her a lot of content for many different areas of my website. It all needed a ton of clarification and still had some blank-spots that needed to be worked through. Andrea was able to step in and produce a clear, thoughtful and well put together version of everything I sent her, plus work with me to fill in where I was stuck. Andrea works quickly, while being very thoughtful with the work. She would be an asset to any writing project. – KM
I’ve always struggled with writing from as far back as I can remember. I didn’t feel confident that what I had to say was any good, and I would second guess myself all the time. It made the task of writing anything from an email to an Instagram post tedious and time-consuming. But then I found Andrea. Working with her has been fantastic. She’s helped me improve as a writer and made the words and messaging I use for my brand more impactful. She has a process of organizing words and sentences so they flow better. The small changes she incorporated into my copy made a huge difference. Now I feel like I’m able to connect with my audience better. – JN
Andrea took the time to understand the heart of my business and pointed me in the right direction. She provided content that effectively enabled me to get the ball rolling and have the confidence to keep it moving forward. Andrea’s writing is insightful, communicative, precise and effective. Incredibly supportive and easy to work with, always keeping me up to speed through the process … a great experience! – VM