Writing consulting is different from editing, and it’s very different from getting someone else to write all your content for you.
Working with a writing consultant is a collaborative process. It needs to be that way if you want the content representing your business to sound like you.
Writing about your business is a personal process. You’re emotionally invested in the services you’re writing about, and as a result, strong feelings often come up.
Strong feelings are great. They allow your passion for what you do to translate onto the page.
But those very same feelings are also capable of overriding important content requirements.
Flow, logic, making sure your content speaks to your business’s purpose and solves your ideal client’s problem often get overlooked when you’re super passionate about what you do.
Being passionate isn’t a bad thing. It just means you could use some help to ensure what you’ve written is serving you, and not hindering your marketing efforts.
As a writing consultant, I provide clarity when you can’t see what you’ve written with objectivity.
Clarity is powerful. Your site visitors and email subscribers (AKA, potential paying clients) want to know that your services can help them, right away, or they close the browser and continue searching for someone who can.
As a writing consultant, I make sure your content speaks to solving your ideal client’s problem.
Through a collaborative Q and A process, I help you figure out who your ideal client is and create content that speaks to solving the issues they’re struggling with.
The added bonus of this kind of work? You end up attracting and working with clients you actually want to work with. ❤️
I’m passionate about creating conversational, accessible content that represents my clients in the best possible way.
We’re all on the hunt for authenticity these days. No one wants to read clinical, corporate copy, or to have to put time and energy into trying to figure out what a business actually does.
A person with a problem to solve needs to know right away if a business can help them.
So do your potential clients. They want clear, concise, authentic content that speaks to solving their problem, or they close the browser and start searching for the solution elsewhere.
Here’s a small example of what I do as a writing consultant:
Synopsis: A wellness service provider asked me to review an email offer she had written. She wasn’t feeling confident about the quality of the message.
I reviewed what she had come up with, asked a few questions, and then used a little bit of my magic to revise it.
Here’s the before and after:
First off, thank you so much for being open to trying a new experience with <product>. I’m genuinely excited to be able to share <product> with you and others.
The reason I’m emailing is, I’d like to extend the invitation to purchase a few <product> sessions at a discount. I’m calling it the In-House-Special and I’m only offering up a few to purchase. As you may have guessed these sessions will be out of my home, and yes, parking is included.
If you’ve been thinking you’d like to experience the <product> again and plunge into the freedom of your mind, shoot me a reply and I’ll get back to you right away with all of the details.
Hi _____________ ,
First off, thank you so much for being open to trying the <product>. I’m beyond excited to be able to share it with you!
Which is why I’m emailing you today: I’d love to share it with you again, by inviting you to purchase a few <product> sessions at a reduced rate.
I’m calling it the In-House-Special because you guessed it: it’s in my home in <location> (and yes, parking is included.)
I’m only offering a few of these packages, so if you really enjoyed your experience and want to try it again, hit reply and let me know. I’ll get back to you with more details right away.
Thanks again _______________ ,
I made small yet effective changes.
I made the copy flow better, making it more impactful (ROI = 2500%) and my client relieved and excited in the process.